Raw Copy
Before
Headline: Simple, Transparent Pricing
Subtext: Choose the plan that's right for you
Plans: Basic / Pro / Enterprise
CTAs: Get Started · Get Started · Get Started
Subtext: Choose the plan that's right for you
Plans: Basic / Pro / Enterprise
CTAs: Get Started · Get Started · Get Started
After
Headline: Pay for interviews, not resumes.
Subtext: Every plan includes a 14-day free trial. No credit card. Cancel whenever.
Subtext: Every plan includes a 14-day free trial. No credit card. Cancel whenever.
Starter — For your first job hunt — /mo
10 tailored resumes/mo · ATS-safe formatting · PDF + Word export · Email support
CTA: Start Free Trial
CTA: Start Free Trial
Growth — For serious job seekers — 9/mo · Most interviews
Unlimited resumes · Every template · Cover letter generator · Role-specific keyword match · Priority support
CTA: Get More Interviews →
CTA: Get More Interviews →
Scale — For career coaches and teams — 9/mo
Up to 10 team seats · White-label branding · API access · Dedicated account manager
CTA: Talk to Our Team →
CTA: Talk to Our Team →
30-day money-back guarantee on all plans. No questions asked.
Mockups
Before
Original Pricing Page
"Simple, transparent pricing" is what every pricing page says. Generic plan names. Feature lists tell buyers what the product has, not what it does for them. Three identical CTAs.
After
Rewritten Pricing Page
Outcome-led headline. Trial copy answers "what's the catch?" upfront. Plan names signal progression. Each plan identifies its buyer. Each CTA is different.